Here's a hypothetical: You need a new fridge. You do some research, find a model you like, then proceed to shop around online for the lowest price on that model. Turns out it's at JCPenney.
Today, it's a killer deal on the new 9.7-inch Apple iPad that was released back in June. Apple sells the baseline 32GB model for $329, and a handful of other retailers have marked it down to around...
